Exploring type to complement Rachel’s abstract masterpieces was imperative, giving the impression that the logotype could be housed within the paintings themselves.

Using elements of Rachel’s work You Can Call Me Al created new artworks in their own right to promote her exhibitions. Print products from certificates of authenticity to packaging tape further display the versatility of the design.

Product photography was added to the portfolio for a new promotional brochure, floor graphics to ease viewers around a recent exhibit and a standout tagline to set the tone and catch the eye.