The hard graft of forging (or perhaps foraging for) a beautiful and elegant logo began in 2023. The key — to capture both the strength and the fragility of life and the tension it unearths.

Through conversation with Lynda it was apparent that exploring the coiling of the fern would introduce interesting possibilities. Enhancing this ‘state of beauty’ with the direct nod to fire in the burnt matchsticks added a welcome, humorous tone.

A natural colour palette and photography carried through online at fireandfern.org.