
Gibson /// 2018 – present
Wealth management & lifestyle financial planning
Identity / website / signage / printed literature
gibsonfp.com
It was a landmark project for You Can Call Me Al to overhaul Gibson’s identity, signage, web presence and literature. A mesmerising circular pattern evolved as the focal for the identity with a sophisticated colour palette to complement.
Premium finishes were paramount throughout in providing confidence to current and prospective clients, knowing their wealth will be treated with the utmost care.
A series of informative books housed within a classic and comfortable sized wallet set the tone perfectly, stunning embossings and foils greeting the reader to ease them through the Pantone™ print.
A purpose built site at gibsonfp.com was created, providing David with a platform to regularly update his followers with his valuable insights at Gibsonews.
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